Next in Nonprofits 95 – Peer fundraising with Mike Stephenson of ALS Association

ALS Association and Peer Fundraising with Mike Stephenson

Mike StephensonMike Stephenson is the Marketing Director of the ALS Association of Minnesota, North Dakota and South Dakota. The chapter “operates under a shared mission. The MN/ND/SD Chapter focuses primarily on providing services to assist people with ALS and their families live with ALS. The National ALS Association focuses primarily on research and advocacy. ”

The ALS Association made history with the Ice Bucket Challenge, which changed many charties’ perspective on peer-based fundraising. Mike joins the podcast to talk about the impact of the Challenge, and how ALS Association and other charities are moving forward with peer-supported fundraising initiatives. Mike talks about the likelihood of catching lightning in a bottle a second time (spoiler – not great odds) and how to move forward with what individual donors are teaching us when we listen. Mike ends the conversation with the advice about working with individuals: “Stop pushing and start equipping.”

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Special thanks to AlphaGeekRadio for hosting our show!