Stop mailing annual reports.

Effective nonprofits tell their story. It’s not enough to just do good work; we rely on public support and so we must enlist the public as allies. Getting that word out was a lot harder in the 20th century, and often a lot more expensive. Four-color glossy printing gets cheaper after 1,000 copies, but for the small nonprofit, that’s already too many copies and too much money. Many nonprofits still…