Paid posts are the new postage

In the olden days of the 20th Century (1997 for example), nonprofit organizations had budgets for getting print newsletters to their communities. Charities get a nonprofit postage rateĀ for bulk mailings, but even at that discount the costs were – and still are – meaningful. The current rates can get as low as $0.13 or $0.20 per piece, depending on what your sending, how it’s sorted, and how many pieces your…