“Engage Milliennials”? No. Engage people.
Silver bullet solutions to communications problems would be great, but they are about as common as, well, silver bullets. A natural skepticism arises whenever a link-bait headline on nonprofit communications like “8 Ways Nonprofits Can Engage Millennial Donors & Volunteers” pops up in the social feeds. (Note: Yes, this is a real headline, and no, please don’t click it. It only encourages them.) There is nothing wrong with reaching Millennials. Or…