Nonprofit Facebook pages: This time, it’s personal

Nonprofits, as a rule, love free. Therefore, many charities fell in love with Facebook as a free way to meet a large number of people. Increasingly, those people check Facebook once a day or more, so charities of course want to use this channel to have a conversation with people. Facebook has continued to change the newsfeed – both the order and kind of posts – that show up for users. The…