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(This presentation is part of the Nonprofit Innovation Conference. Full conference registration is required to attend).
Steve Boland, Managing Partner – Next in Nonprofits

Different supporters have different needs, and using the same megaphone for all of them is too much for some and not enough for others. Join us for a case study of a growing nonprofit, from zero Facebook followers and newsletter subscribers to gaining over 3,000 of each in three years.

You’ll cover:

• how the East Side Freedom Library introduced segmented email newsletters.
• how Superfan metrics are more engaged while not overwhelming general supporters.
• real-world measurements from tools such as MailChimp to show how customized engagement returns real results.

(This breakout session is part of the full-day MCN Fundraising conference. Participants must be registered for the full conference in order to attend).

The mythical unicorn of getting ongoing contributions from donors is becoming less about cajoling the one-time supporter and more about offering a range of options that fit individual needs. Small-scale donors can use aggregation tools like Patreon.com to add up to a lot of money (say, $150,000,000 from 1,000,000 supporters this year), Drip is getting into the subscription support game, and existing donor database tools have the support options we need if more nonprofits used them better for the needs of supporters. This session will review case studies of recurring donation tools and platforms (from basic Stripe processing, to GiveMN, to more gimmicky options like GivingLoop), the donor communication that helps transition one-time or annual supporters to recurring donors, and a return on investment analysis of those platform fees.

Track: Fundraising Trends/Strategy Style: Formal Presentation
Presenter(s): Steve Boland, Managing Partner, Next in Nonprofits, Saint Paul MN

(This session is part of a day-long conference, and full conference registration is required to attend.)

Social media is a great tool to get the word out about your programs, but that’s only the beginning. Build strong communities through social media by creating meaningful conversations online and providing relevant, consistent information. This session will give you the tools to create your own social media plan, including tools for measuring success and templates for managing it all.

Steve Boland, managing partner, Next in Nonprofits

This session is part of the MCN Communications and Technology Conference. Participants must register for the conference in order to attend.

No, really, print is not dead. But print doesn’t have the same role it used to have, either. Digital outreach and print communication can leverage each other. And while there are still some must do items in print (the year-end solicitation should go out in paper to some of your donors), there are other times when past practices in print can take a back seat. We’ll review return on investment metrics for print, on-demand printing for select market impact, utilization of case statement language across print and digital to maximize impressions, and strategic use of print to augment services that shine in the digital realm (apps, progressive web apps, audio/video, and more).

This session is part of the MCN Communications and Technology Conference. Participants must register for the conference in order to attend.

Many nonprofits need access to specialized knowledge workers, but don’t have the budget or workload to justify hiring those skills as permanent staff. Solutions can be short-term gigs, outsourced contracts, or retainer agreements. How does a nonprofit work effectively with a consultant or contractor for specialized communications and technology needs? Three local consultants — two experienced in the field, one recently launched — share tips and recommendations for maximizing the opportunities of gig work while minimizing risk. Results of a qualitative research project gathering wisdom from local organizations will also be shared. This is a future-facing presentation equipping organizations to anticipate the full development of trends we are already starting to see.
Steve Boland, managing partner, Next in Nonprofits; Ruth Hamberg, lead consultant, Squaretree / Next in Nonprofits; and Lisa Tabor, owner, Culture Brokers 

This session is part of the Minnesota Council of Nonrprofits Essentials Conference. Registration is required to participate in this session.

Social media is a great tool to get the word out about your programs, but that’s only the beginning. Build strong communities through social media by creating meaningful conversations online and providing relevant, consistent information. This session will give you the tools to create your own social media plan, including tools for measuring success and templates for managing it all.

This month’s topic – Social media and fundraising! Steve Boland from Next in Nonprofits will join a panel to lead this discussion.

Each month focuses on a topic around which the majority of the discussion will revolve. Participants are encouraged to bring questions, examples, and insights related to the topic of the session. In addition to the featured topic discussion, each session will include time to network and ask questions, so come prepared to chat with your peers. This networking event is free and no RSVP is necessary. You are invited to bring your lunch, business cards, and ideas. If you have any questions about the Fundraising Roundtable Network, please contact Kari Aanestad, MCN’s director of advancement, at 651-757-3073 or kaanestad@minnesotanonprofits.org.

The Fundraising Roundtable Network events are co-sponsored by the Association of Fundraising Professionals Minnesota Chapter.