Next in Nonprofits 139 – Google Ads and donations with Steven Aguiar

Steven Aguiar is the founder of Good Goes Further, which “empowers nonprofit leaders to understand, embrace, and wield their digital marketing powers for good.” Steven joins host Steve Boland to talk about using Google Ads to drive donations to charities. The Google Ads program donates search advertising to clients (learn more in our podcast on Google Ads) but once in the system it takes strategy and testing to direct search…