Nonprofit crowdfunding is giving, not buying

It’s an easy mistake to think about crowdfunding in terms of the big stories which involve early access to a physical thing. Items like the Pebble watch or the Oculus Rift have created huge buzz for their Kickstarter campaigns because the “perk” of the campaign was only available to people as a Kickstarter reward. In cases like this, the “contribution” is really a pre-sale. It’s a great way to get…