“Choice. The (email) problem is choice.”
Pop culture has a way of getting a point across. It’s why memes work as well as they do in social spaces. The series of Matrix films is filled with “memeable” moments, but a particularly interesting one for nonprofits to think about is Neo confronting The Architect about why the Matrix bothers fooling anyone in the first place. He is led down a Aristotelean path to the understanding, “Choice. The…