Donors don’t all think of themselves as philanthropists.
At least, not yet.
What has stood in the way of millions of individuals counting themselves as philanthropists has been the misperception that they don’t give enough to make a difference like those big foundations do. For any single person, that is mostly true. Aggregated, however, the individual is mighty. Aggregated, the crowds can do things even the large foundations cannot do.
Join CommitChange and Next in Nonprofit’s Steve Boland for a discussion on how you can turn your donors into your biggest advocates and mission communicators. Donation processing sites can help bring tools to encourage purposeful donors across charities, but both sides of the giving equation need to promote the benefits of millions of engaged philanthropists instead of millions of disconnected donors.