The communications work of a nonprofit sometimes gets lumped into “management and general” costs and can miss all the resources needed for success. Better understanding of how to cover these costs can create a more complete reflection of program costs, and the hidden value which supports these programs through outreach and partnerships. This session will demonstrate how to cover staff time across the organization as both a function of a program budget and a distinct communications budget using allocations, and provide templates for traditional communications costs. We’ll also look at return on investment for new marketing efforts and compare them to returns from traditional strategies.
This workshop is part of the 2013 Nonprofit Communicator Workshop Series, From Paper to Practice: Real World Communications Planning.