Creating a Volunteer Social Media Team

Social media management can be a full-time job, but rarely can small arts groups afford that kind of staff time to really use the tools to engage donors, recruit program volunteers, or advertise a performance in channels where people spend their time. Creating a social media team which mixes staff, board and other volunteers can really extend a nonprofit’s reach. The challenge then becomes managing all that effort in real time for measurable goals (often referred to as conversions in measurement tools like Google Analytics).

This session will dive deep into Hootsuite as one tool to manage scheduled posts, author roles, and monitoring channels for engagement. Ensuring consistent voice across authors and scheduling some posts for review will be discussed, as well as a brief overview of other platforms such as Tweetdeck and Buffer. Recommended Hootsuite primer available here: http://mashable.com/2013/09/18/hootsuite-beginners-guide/.