Crowdfunding: A start-up Nonprofit Case Study

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Crowdfunding: A start-up Nonprofit Case Study
Learn about the challenges and opportunities for a new nonprofit using crowdfunding to both fund capital needs and also build a donor and social support base.  East Side Freedom Library was founded in 2013 and needed to build connections with individuals as they took possession of a new building in the summer of 2014. The building needed work, and one option was to use a crowdfunding campaign to match a grant.  The campaign ran in June of 2014 and helped the Freedom Library go from no individual donors to over 300 with over $21,000 in online contributions and more in offline. This presentation will feature lessons learned from recruiting and training volunteer Team Captain fundraisers, ways to use promoted posts to meet new audiences, and the advantages and disadvantages of different platforms to collect and publicize donations.
Steve Boland, Managing Partner, Next in Nonprofits and Beth Cleary, Co-director, East Side Freedom Library, and Peter Rachleff, Co-director, East Side Freedom Library