When:
June 27, 2018 @ 2:30 pm – 4:15 pm
2018-06-27T14:30:00-05:00
2018-06-27T16:15:00-05:00
Where:
Florian Gardens, Eau Claire, WI
(This presentation is part of the Nonprofit Innovation Conference. Full conference registration is required to attend).
Steve Boland, Managing Partner – Next in Nonprofits
Different supporters have different needs, and using the same megaphone for all of them is too much for some and not enough for others. Join us for a case study of a growing nonprofit, from zero Facebook followers and newsletter subscribers to gaining over 3,000 of each in three years.
You’ll cover:
- how the East Side Freedom Library introduced segmented email newsletters.
- how Superfan metrics are more engaged while not overwhelming general supporters.
- real-world measurements from tools such as MailChimp to show how customized engagement returns real results.