June 27, 2018 @ 2:30 pm – 4:15 pm
Florian Gardens, Eau Claire, WI

(This presentation is part of the Nonprofit Innovation Conference. Full conference registration is required to attend).
Steve Boland, Managing Partner – Next in Nonprofits

Different supporters have different needs, and using the same megaphone for all of them is too much for some and not enough for others. Join us for a case study of a growing nonprofit, from zero Facebook followers and newsletter subscribers to gaining over 3,000 of each in three years.

You’ll cover:

  • how the East Side Freedom Library introduced segmented email newsletters.
  • how Superfan metrics are more engaged while not overwhelming general supporters.
  • real-world measurements from tools such as MailChimp to show how customized engagement returns real results.

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