Micropayments:  Small donors adding up big support!

Recurring donors are a dream for many arts organizations, and have come in the past in different ways. Season ticket holders are (essentially) recurring donors. Some organizations have been successful with getting regular monthly support (a tote bag for less than the cost of a cup of coffee a day….). The rise of affordable, easy-to-use internet platforms like Patreon make it easy for a larger number of people to contribute (less than cost of a cup of coffee a month…) and provide flexible ongoing support. Some artists and organizations are using these smaller payments as a way create stronger engagement, and building a group of mission advocates as well as a revenue stream. Tools like non-cash rewards or incentives can change the game, and things such as exclusive updates or communications channels can build more interest over time.  This session will cover both financial costs as well as staff/volunteer time questions, and explore how some groups are using their micro-donors to connect to larger-dollar supporters.”