March 7, 2019 @ 2:00 pm – 3:15 pm
Saint Paul RiverCentre
175 Kellogg Blvd
Saint Paul
MN 55102
Shannon McCarville

This session is part of the MCN Communications and Technology Conference. Participants must register for the conference in order to attend.

No, really, print is not dead. But print doesn’t have the same role it used to have, either. Digital outreach and print communication can leverage each other. And while there are still some must do items in print (the year-end solicitation should go out in paper to some of your donors), there are other times when past practices in print can take a back seat. We’ll review return on investment metrics for print, on-demand printing for select market impact, utilization of case statement language across print and digital to maximize impressions, and strategic use of print to augment services that shine in the digital realm (apps, progressive web apps, audio/video, and more).

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