April 28, 2015 @ 9:00 am – 11:30 am
Initiative Foundation
405 1st Street Southeast
Little Falls, MN 56345
Andrea Goedderz

Social media management can be a full-time job, but rarely can small organizations afford that kind of staff time. Social tools can really engage donors or customers, recruit volunteers, or advertise a new service or opportunity in sites where people spend their time. Creating a social media team which mixes staff, board and other volunteers can really extend reach. The challenge then becomes managing all that effort in real time for measurable goals (often referred to as conversions in measurement tools like Google Analytics).

This session will dive deep into Hootsuite as one tool to manage scheduled posts, author roles, and monitoring channels for engagement. Ensuring consistent voice across authors and scheduling some posts for review will be discussed, as well as a brief overview of other platforms such as Tweetdeck and Buffer. Steve Boland of Next in Nonprofits will be available for individual tests and troubleshooting following the presentation.

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