March 6, 2014 @ 8:30 pm – 10:30 pm
Neighborhood House, Room 212
179 Robie Street East
Mississippi National River and Recreation Area, Saint Paul, MN 55107
Mara Miller

“Big Data” is all over the news. Learn how to put it to work for your organization! From audience development to marketing to highlighting outcomes, Big Data can help your arts nonprofit make decisions that will increase your impact. Your organization can access for free (or nearly free) several larger, outside data sets that can be used to connect with untapped audiences, make strategic decisions based on comparative data, and/or extrapolate your results to a larger community. In this session, you will learn how to access and use data from:

  • The Cultural Data Project, which tracks the trends and performance of arts and cultural organizations,
  • The American Community Survey, which has updated and ongoing U.S. Census information,
  • GuideStar, which has information based on IRS 990 forms that can be sorted by codes, and
  • ESRI.com, which collects consumer information such as buying power, and where people spend their leisure time and money.

By the end of the session you will understand how these sources can help improve programs, explore trends, inform your evaluation, and bolster your own theories of change.

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