Nonprofits need a content calendar.
Over the past year, Now & Next has covered communications topics such as social media, e-mail campaign management, and annual reports. Technology supports these efforts, but it can only work well with an integrated strategy. Nonprofits need a content calendar, the right staffing support (paid or volunteer), and the right tools to make it all sing. A well-executed communications plan will look to annual cycles. Some things, like the annual report, are obvious and…