Nonprofits and dark social traffic.

A new look at an old problem can suggest different solutions. Any business, for-profit or nonprofit, would like insightful analysis of what is driving online engagement with their clients. For years, we’ve been using analytics tracking to help us understand what traffic comes our way from search engines (as “organic” traffic, if the search engine link wasn’t paid for), what comes from social media links, and what is “direct” traffic.…