The evolution of online giving.
As it turns out, the online giving revolution has not been televised. But it has been Facebooked. In fact, it may be less revolution and more evolution. Whether it comes quickly or slowly, individual giving online has definitely increased. Giving USA estimates that in 2009 more than $227 billion was donated by individuals, but estimates of how much of that number is now contributed online vary widely. Blackbaud produces an…