Social Giving IRL (In Real Life) for Nonprofits
The Internet is full of acronyms. Some were born of necessity from Twitter’s limited character count, but others are created by the unique nature of ubiquitous, virtual networks. There was never a need to talk about IRL before the Internet, because almost all personal communications were In Real Life. The ease and low cost of all this virtual communication means a great deal of messaging—including social fundraising—happens asynchronously (a $50…