The Future of Combined Giving

Combined-giving campaigns – such as United Way, Community Health Charities, Combined Federal Campaign and others – have a long history of nonprofit support. Traditionally, larger employers have participated to encourage employee support of nonprofits that have a positive impact in the community. Workforce-giving campaigns have long used co-worker generosity (and peer pressure) to inspire donations. They have always been limited by how many people worked for large employers in specific…