From gifts to engagement

Jim Toscano of Toscano Advisors is fond of warning nonprofits¬†against “leaving money on the table.” Put another way, a charity should always be diligent to express its needs in ways an audience can best understand, and develop a relationship with donors so there is always the best opportunity to gain more support over time. The old way of approaching corporate philanthropy was certainly to ask for the largest grant possible,…