Kayla CraneHelpfreely is a foundation that creates platforms which “raise funds for great causes while shopping online.” Consumers who are interested in ensuring a portion of their purchase goes to help causes they care about can either shop by searching the HelpFreely.org site, or buy installing a browser plug-in which provides information about charitible contributions as a natural part of search results.

Kayla Crane is the partner manager for English-speaking countries for Helpfreely, which is based in Spain but operates worldwide. Kayla joins host Steve Boland to discuss the mission of engaging more people in philanthropy through tools like online shopping. Challenges such as apps versus browsers, getting nonprofits registered, and encouraging retail participation are all part of the conversation.

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