Meredith Ayan is the Executive Director of the Society for the Prevention of Cruelty to Animals International, which “works to stop the abuse and suffering of animals with innovative programs that serve both animals and their human caretakers.”

SPCA International was at Dreamforce 2017, a conference which includes technologies and partners focusing on nonprofit mission growth, outcomes, and more. Meredith talks with host Steve Boland about SPCA International choosing new tools to best leverage staff resources in reaching new audiences, how Pardot as a part of their tools helps customize communication with supporters and increase donor participation, and what may be next in the range of new tools being introduced to support charities.

Listen now by clicking the player above, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page.

Special thanks to AlphaGeekRadio for hosting our show!

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