Professor Russel James has been on the Next in Nonprofits podcast before, talking about resources for donors after the changes in itemization in 2018. Russell joins the conversation again to talk about his new book series, Fundraising Myth and Science. The books are available in audio for free on YouTube, in .pdf by connecting to Russell on LinkedIn, or in paper if desired via Amazon.
The books are a series in four parts: The Storytelling Fundraiser, The Epic Fundraiser, The Primal Fundraiser, and The Socratic Fundraiser. Russell talks about research in each of these categories, and how the science of that research provides useful insights for people working in fundraising. Russell shares his insights on how different research can be considered in these different contexts, and how professionals in the field can connect in these ideas.