Cherian Koshy is the author of the new book Neurogiving: The Science of Donor Decision-Making. Cherian is “is a globally recognized expert in the science of generosity, decision-making, and leadership. With more than 25 years of experience, he equips organizations and leaders with the tools to create alignment—not pressure—and to design environments where giving, leading, and taking action feel natural.”
Cherian joins host Steve Boland to talk about some of the themes in the book (so much more in the book!) regarding the science behind generosity. Cherian describers how attention fragmentation impacts donors, how social comparisons are understood by the brain, why legacy giving is about a lot more than just the charity in question, how to think about the ethics of all of this, and much more!
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