This session is part of the MCN Communications and Technology Conference. Participants must register for the conference in order to attend.

No, really, print is not dead. But print doesn’t have the same role it used to have, either. Digital outreach and print communication can leverage each other. And while there are still some must do items in print (the year-end solicitation should go out in paper to some of your donors), there are other times when past practices in print can take a back seat. We’ll review return on investment metrics for print, on-demand printing for select market impact, utilization of case statement language across print and digital to maximize impressions, and strategic use of print to augment services that shine in the digital realm (apps, progressive web apps, audio/video, and more).

This session is part of the MCN Communications and Technology Conference. Participants must register for the conference in order to attend.

Many nonprofits need access to specialized knowledge workers, but don’t have the budget or workload to justify hiring those skills as permanent staff. Solutions can be short-term gigs, outsourced contracts, or retainer agreements. How does a nonprofit work effectively with a consultant or contractor for specialized communications and technology needs? Three local consultants — two experienced in the field, one recently launched — share tips and recommendations for maximizing the opportunities of gig work while minimizing risk. Results of a qualitative research project gathering wisdom from local organizations will also be shared. This is a future-facing presentation equipping organizations to anticipate the full development of trends we are already starting to see.
Steve Boland, managing partner, Next in Nonprofits; Ruth Hamberg, lead consultant, Squaretree / Next in Nonprofits; and Lisa Tabor, owner, Culture Brokers