Next in Nonprofits is available to help your organization learn about social fundraising and social content development. Please contact [email protected] or call 651-356-8896 to learn more.
(This presentation is part of the Nonprofit Innovation Conference. Full conference registration is required to attend).
Steve Boland, Managing Partner – Next in Nonprofits
Different supporters have different needs, and using the same megaphone for all of them is too much for some and not enough for others. Join us for a case study of a growing nonprofit, from zero Facebook followers and newsletter subscribers to gaining over 3,000 of each in three years.
You’ll cover:
- how the East Side Freedom Library introduced segmented email newsletters.
- how Superfan metrics are more engaged while not overwhelming general supporters.
- real-world measurements from tools such as MailChimp to show how customized engagement returns real results.
(This breakout session is part of the full-day MCN Fundraising conference. Participants must be registered for the full conference in order to attend).
The mythical unicorn of getting ongoing contributions from donors is becoming less about cajoling the one-time supporter and more about offering a range of options that fit individual needs. Small-scale donors can use aggregation tools like Patreon.com to add up to a lot of money (say, $150,000,000 from 1,000,000 supporters this year), Drip is getting into the subscription support game, and existing donor database tools have the support options we need if more nonprofits used them better for the needs of supporters. This session will review case studies of recurring donation tools and platforms (from basic Stripe processing, to GiveMN, to more gimmicky options like GivingLoop), the donor communication that helps transition one-time or annual supporters to recurring donors, and a return on investment analysis of those platform fees.
Track: Fundraising Trends/Strategy Style: Formal Presentation
Presenter(s): Steve Boland, Managing Partner, Next in Nonprofits, Saint Paul MN
(This session is part of a day-long conference, and full conference registration is required to attend.)
Social media is a great tool to get the word out about your programs, but that’s only the beginning. Build strong communities through social media by creating meaningful conversations online and providing relevant, consistent information. This session will give you the tools to create your own social media plan, including tools for measuring success and templates for managing it all.
Steve Boland, managing partner, Next in Nonprofits