March 21, 2018 @ 11:00 am – 12:15 pm
Hyatt Regency Hotel, Minneapolis
Shannon McCarville

This event is a break-out session at the Minnesota Council of Nonprofits Communications and Technology Conference. Conference registration is required.

Different supporters have different needs, and using the same megaphone for all of them is too much for some and not enough for others. Join us for a case study of a growing nonprofit, from 0 Facebook and newsletter subscribers to over 2600 of each, in three years. Starting with the basics, we’ll cover how the East Side Freedom Library introduced segmented email newsletters, and show how those SuperFans metrics are more engaged, while the general supporter isn’t overwhelmed. The session will use real-world measurements from tools such as Mailchimp to show how customized engagement – with little extra effort – returns real results.
Steve Boland, managing partner, Next in Nonprofits and Alessandra Williams, assistant to the director, East Side Freedom Library

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