Join Steve Boland of Next in Nonprofits for an active session on using social media to build an audience that shares your message and helps other to move to action. That action may be a sale, a donation, attending an event or more, but no business or charity should be satisfied with just a number of followers. Steve will demonstrate using native measurement tools (social analytics) in each platform to understand what engages specific follower audiences best, and how and when to use targeted “promoted posts” (advertising) to reach very specific new audiences at very low costs.
