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This event is copsonsored by the Minnesota Council of Nonprofits and the International Association of Business Communicators

The social media world continues to drastically change at a breakneck speed. So far, 2016 has brought memorable changes with adoption of live social broadcasts, expansion of social media ads, a surge in video marketing, notable updates in feed algorithms and much more. With rapidly changing social media trends, it is enough to make our heads spin! How do nonprofits communicators with limited staff and resources, keep up and stay ahead to ensure they are reaching their audiences to increase engagement, mobilize social action or increase donations?

This workshop will offer tips and tools for social media that nonprofits need to know, need to be doing now and leverage what is in store for 2017.

This workshop is part of the 2016 Nonprofit Communicator Workshop Series, Multiplying your Message: Exponential Impact.

Join Steve Boland of Next in Nonprofits for an active session on using social media to build an audience that shares your message and helps other to move to action. That action may be a sale, a donation, attending an event or more, but no business or charity should be satisfied with just a number of followers. Steve will demonstrate using native measurement tools (social analytics) in each platform to understand what engages specific follower audiences best, and how and when to use targeted “promoted posts” (advertising) to reach very specific new audiences at very low costs.

(This session is part of a day-long conference on Communications and Technology. This session will be at 3 PM. Registration for the full day is required.)

Podcasts are usually current programs distributed using a tool like iTunes or Stitcher. This technology is usually used to communicate a few current episodes and the old ones are archived. The tools can be used to syndicate learning content that may be used over and over for new audiences, as well as refreshers for existing staff, volunteers or other community supporters. By the end of this sessions, attendees will:

1) Understand podcast syndication, and how most podcasts are used.

2) Design ongoing use cases for this medium, solving existing training or learning distribution.

3) Create metrics for measuring effectiveness and participation.
Steve Boland, Managing Partner, Next in Nonprofits and Liz Caspersen, Program Chair, Professional Association for Computer Training (PACT).

This session is part of the 2017 Minnesota Council of Nonprofits Annual Conference. Attendees must be registered for the conference. 

The nonprofit sector has never been under more pressure to innovate and adapt to a shifting environment. Yet current funding for innovation rarely reflects the type of capital seen in traditional VC, tech startups, or even challenges like Y-Combinator and our local MN Cup.   Join Damon Runnals, former Executive Director for the Southern Theater, as he discusses learning points from the creation of ARTshare – the Twin Cities first all access performing arts membership program. This session will look at if what it might look like if foundational support took more chances and was similar to what the  tech sector has come to expect in their innovative endeavors. This workshop will examine strategies for going without funding and explore the risks involved when launching major initiatives while still running your nonprofit. Lastly, this session will discuss what other / newer sources of revenue can be generated to support new programs.
Track: Innovation
Damon Runnals, Constructive Consultant, Next In Nonprofits, Minneapolis, MN; Jamie Schumacher, Executive Director, West Bank Business Association

This session is part of the Minnesota Council of Nonprofits. Participants must be registered for the conference to attend.

Small is mighty. The Smallest Museum in St Paul is a micro-gallery community arts project that demonstrates the principle that scaling a project to be easily do-able may likely be part of it success. Small takes less resources. It doesn’t demand (much) time or money in a very demanding world. Small is a strategy that works, and still gets a big return on social good. Whether you’re thinking of a pocket gallery, a micro-museum, a hyper-local youth program, a pocket park or a micro-community garden – small can be beautiful. Come reflect on how scaling your project to be small(er), may actually open access for more people to participate.
Track: Innovation
Shannon Forney, Next in Nonprofits

This event is a break-out session at the Minnesota Council of Nonprofits Communications and Technology Conference. Conference registration is required.

Different supporters have different needs, and using the same megaphone for all of them is too much for some and not enough for others. Join us for a case study of a growing nonprofit, from 0 Facebook and newsletter subscribers to over 2600 of each, in three years. Starting with the basics, we’ll cover how the East Side Freedom Library introduced segmented email newsletters, and show how those SuperFans metrics are more engaged, while the general supporter isn’t overwhelmed. The session will use real-world measurements from tools such as Mailchimp to show how customized engagement – with little extra effort – returns real results.
Steve Boland, managing partner, Next in Nonprofits and Alessandra Williams, assistant to the director, East Side Freedom Library

(This presentation is part of the Nonprofit Innovation Conference. Full conference registration is required to attend).
Steve Boland, Managing Partner – Next in Nonprofits

Different supporters have different needs, and using the same megaphone for all of them is too much for some and not enough for others. Join us for a case study of a growing nonprofit, from zero Facebook followers and newsletter subscribers to gaining over 3,000 of each in three years.

You’ll cover:

• how the East Side Freedom Library introduced segmented email newsletters.
• how Superfan metrics are more engaged while not overwhelming general supporters.
• real-world measurements from tools such as MailChimp to show how customized engagement returns real results.