Next in Nonprofits is available to help your organization learn about social fundraising and social content development. Please contact Steve@NextInNonprofits.com or call 651-356-8896 to learn more.
The Power of Networks: More impact for more support
This keynote, for YMCA participants only, focuses on the expanded value of nonprofit actions through collaboration. Specific examples from local groups will illustrate the ideas discussed in the blog post on the Exponential Nonprofit.
Sure, content marketing is a great idea. Fresh, relevant ideas on your blog, your social media presence and even in partner sites and communications can improve engagement and show your organization’s leadership in meeting your mission is a great idea. Charities that lead are the ones that get resources and can show impact. Now for the refrain: “We don’t have staff (or time) for that”. Tips and tricks for the lean and mean nonprofit to use the same content strategies as large organizations, but scaled for groups with small (or no) staff. It starts with a calendar, includes planned spontaneity, and leverages the work of others. After all, great artists steal. Great content marketers always repost with permission.
Part of a day-long event, participants must register for the full day to attend this session and others.
Level: Intermediate
Content Marketing for Nonprofits.
Before you create your blog posts, videos, social media events and more – create a plan. Understand where your potential friends are searching online and what questions they are asking. Then, use your content to help guide people to actions like joining an email list, signing up for help, or making a donation..
This session shows how content marketing will help you reach the right audiences, and what resources (including volunteers) a charity can put to work to make these connections.
Crowdfunding is the art of getting lots of smaller donation to create a new project, such as a play, book, or concert. Arts organizations have unique opportunities to use sites like Kickstarter, Indiegogo and more to bring in new resources to support their work. This session will review important tactics which lead to crowdfunding success, such as prepping team leaders for social recruitment and selecting perks which match the unique niche of your work. Costs of using sites, timelines, and more will included in the presentation, as well as time for questions.
Crowdfunding is getting contributions from lots of small donors to achieve a specific project, using social tools and a deadline to increase urgency and leverage social support. This session will review the common tools (Razoo, GiveMN, Kickstarter, Indiegogo) and the elements of successful campaigns that leverage the unique assets of social networks to accomplish an end. Participants will see examples of what makes a crowdfunding campaign different from raising any other type of capital, and learn to lean on allies as the key messengers for bringing in significant money through many small donations.
The session will cover five specific elements that make a fundraising effort a crowdfunded campaign. These elements often bring more success to nonprofits which engage all five principles via the right internet tool. Participants will leave with:
- an understanding of platform costs and benefits
- strategy priorities for engaging your supporters as advocates
- ideas for rewards to encourage both donations and sharing, and
- tools to measure which parts of your campaign are lighting up with energy (and of course, which may be going dark)
Join this session for a primer on how your nonprofit can take the next steps to bring this new option to bear for your mission.
Following this session, join us for Nonprofit Networking from noon – 1 p.m. where Steve Boland will present on mobile payments. Nonprofit Networking is a free MCN monthly networking event.