This presentation is part of the 2014 Nonprofit Technology and Communication Conference. Tickets are available for the entire day, and include keynote and other sessions. Sure, content marketing is a great idea. Fresh, relevant ideas on your blog, your social media presence and even in partner sites and communications can improve engagement and show your organization’s leadership in meeting your mission is a great idea. Charities that lead are the ones that get resources and can show impact. Now for the refrain: “We don’t have staff (or time) for that”. Tips and tricks for the lean and mean nonprofit to use the same content strategies as large organizations, but scaled for groups with small (or no) staff. It starts with a calendar, includes planned spontaneity, and leverages the work of others. After all, great artists steal. Great content marketers always repost with permission. Session Track(s): Marketing and Communications; Social Media
