Steven Aguiar is the CEO and Co-Founder of Ad Grants Pilot, which is “Ad Grants on easy mode.
Turn Google’s $10,000/month in free ads into real donors and impact — without hiring an agency.” Steven is also the Founder of BlueWing Digital, a media company with a focus on community missions.
Google for Nonprofits offers a free grant for Google search ads up to $10,000 of total value for a month. Approximately 300,000 nonprofits have a Google for Nonprofits account, but nearly 10 million could be using it. A recent M+R benchmark reported the average nonprofit may be getting $1300-1400 in value against the $10,000 offered.
Ad Grants Pilot is designed to help nonprofit organizations actually leverage the grant using AI tools to help manage the process. Steven talks about the Ads Grants process requiring things like conversion tracking, the need to use keywords correctly, quality scores on ads and website for conversion goals. Steven further describes how the tool helps avoid common problems that have occurred in the past and prevented many nonprofits from using the grants. He also describes how maximizing search ads can improve GEO, Generative Engine Optimization (AI summaries inserted into search) as well.
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